ICON 2025 Call for Presentations
FAQs

What is the deadline to submit a presentation proposal?
The Call for Presentations closes at 11:59 p.m. ET on April 14, 2025.

When and where will ICON 2025 take place?
ICON 2025 will take place Oct. 28–30, 2025 at the Washington Hilton in Washington, D.C.

What information will I need to submit?

• Presentation Information
• Learning Objectives (minimum of three)
• Presenter Information 
• Co-presenter Information (if applicable, maximum of three presenters total including moderator)

What are the Conference Learning Tracks?

1. Data & Measurement
   Analytics and large-volume data to optimize the performance of your campaigns and demonstrate the fully integrated decision-making of your communication strategies for ongoing efficiency.
    
2.  Digital Communications
   Technical skills across the digital communication landscape, concentrated on interests within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.
    
3. Emerging Trends & Technology
   Focuses on the latest innovations, tools and disruptors that are reshaping and revolutionizing how organizations engage with their audiences, measure the effectiveness of campaigns, develop and distribute content, manage reputation, handle crisis communications and continue to impact society.
    
4. Environmental, Social, and Governance (ESG)
   Best practices and training that highlight an organizational approach to initiatives that can positively impact society and deliver environmental and social benefits.
    
5. Leadership & Management
   Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.
    
6. Marketing Communications
   Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.
    
7. Reputation & Crisis Management
   Communication strategies, case studies and resources with advanced perspectives in reputation management, as well as crisis communication, via defined approaches for developing programs to leverage the success of your organization.
    
8. Special Interests
   Methods to address the needs of specific audiences and topics such as ethics, DE&I, global business and education, plus guidance on Accreditation.
    
9. Tools & Techniques
   Skill-building training for messaging, writing, relationship building, pitching, word of mouth, speechwriting, and storytelling tools and techniques.
    
10. Wellness
    Wellness encompasses various aspects of life and is essential for everyone to thrive in their professional career. Presentations in this track will focus on mental, emotional and physical health, with particular attention given to strategies and techniques to help communicators perform at their best.

What are the key factors that determine a presentation’s acceptance?

Your presentation should demonstrate:

• Results-oriented best practices, which may have evolved as the result of a strategic shift or nimble tactical adjustment.
• Strategies and value propositions with measurable outcomes.
• Solutions for organizational challenges, such as trust and reputation protection, staff development, internal communications, corporate social responsibility and social media integration.
• Key drivers of critical business functions, such as crisis communications, sales generation, customer relations, issues management, stakeholder engagement and research, legislative compliance, media relations, and shifts in behavior and perception.
• Organizational positioning, including integrated marketing communications, brand identity and risk management.
• Core career competencies, such as ethics, leadership, collaboration, networking and influence.

How do I register to attend ICON 2025?
If selected as an ICON 2025 speaker, you will be encouraged to register for the Full Conference Pass at the Saver Rate.

Speakers are not required to register for PRSA ICON 2025. Non-registered speakers will be issued a special badge at registration so they can gain access to the room(s) they are speaking in on the day(s) they are speaking.

Speakers are responsible for their own travel expenses but will have access to the special ICON 2025 discounted room block rate of $289/night (plus taxes & fees) at the Washington Hilton if they book before rooms sell out. If you plan to attend, we encourage you to reserve your room now.

How many presenters are allowed?
No more than four presenters total, including the moderator in a panel presentation.

What is an APR Learning Opportunity?
Presentations which help APR (Accredited in Public Relations) candidates in their review of topics relevant to the Examination process, may be designated as APR Learning Opportunities. To qualify, presentations must cover the knowledge, skills and abilities (KSAs) in the APR Exam. A detailed description of the subsets of KSAs, can be found here. The presenter or at least one co-presenter must have an APR. All APR Learning Opportunity selections are subject to approval.

When will I find out if my proposal has been accepted?
All proposals will go through a formal review, and PRSA will let you know if your presentation has been accepted by late summer 2025.