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ICON 2022 Call for Presentations FAQ

What is the deadline to submit a presentation proposal?

The Call for Presentations closes at 11:59 p.m. PT on March 23, 2022.

When and where will ICON 2022 take place?

ICON 2022 will take place Nov. 13 – 15, 2022 at the one-of-a-kind Gaylord Texan Resort & Convention Center, in Grapevine Texas, which is in the Dallas/Ft. Worth area.

What is the 2022 ICON theme?

The Power of Influence. Note that this year is also PRSA’s 75th Anniversary and we will be celebrating this milestone throughout ICON 2022.

What information will I need to submit?

Presentation Information
Learning Objectives (minimum of three)
Presenter Information 
Co-presenter Information (if applicable, maximum of three presenters total)

What are the Conference Learning Tracks?

1. Marketing Communications
Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

2. Digital Communications
Technical skills across the digital communication landscape, concentrated on interests within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

3. Leadership & Management
Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

4. Big Data & Measurement
Analytics and large-volume data to optimize the performance of your campaigns and demonstrate the fully integrated decision-making of your communication strategies for ongoing efficiency.

5. ESG (Environmental, Social, and Governance)
Best practices and training that highlight an organizational approach to initiatives that can positively impact society and deliver environmental and social benefits.

6. Reputation & Crisis Management
Communication strategies, case studies and resources with advanced perspectives in reputation management, as well as crisis communication, via defined approaches for developing programs to leverage the success of your organization.

7. Tools & Techniques
Skill-building training for messaging, writing, relationship building, pitching, word of mouth, speechwriting, and storytelling tools and techniques.

8. Special Interests
Methods to address the needs of specific audiences and topics such as technology, ethics, DE&I, global business and education, plus guidance on Accreditation and work-life balance.

9. Health Care
Presents the latest best practices and industry trends in healthcare PR, as well as social media tools and other digital resources.


What are the key factors that determine a presentation’s acceptance?

Your presentation should demonstrate:

  • Results-oriented best practices, which may have evolved as the result of a strategic shift or nimble tactical adjustment.
  • Strategies and value propositions with measurable outcomes.
  • Solutions for organizational challenges, such as trust and reputation protection, staff development, internal communications, corporate social responsibility and social media integration.
  • Key drivers of critical business functions, such as crisis communications, sales generation, customer relations, issues management, stakeholder engagement and research, legislative compliance, media relations, and shifts in behavior and perception.
  • Organizational positioning, including integrated marketing communications, brand identity and risk management.
  • Core career competencies, such as ethics, leadership, collaboration, networking and influence.


How do I register to attend ICON 2022?

If selected as an ICON 2022 speaker, you will be encouraged to register for the Full Conference Pass at the Discounted Speaker Rate, which begins at $595 for PRSA members/$895 for non-members – a savings of up to $1,000!

Speakers are not required to register for PRSA ICON 2022. Non-registered speakers will be issued a special badge at registration so they can gain access to the room(s) they are speaking in on the day(s) they are speaking.

Speakers are responsible for their own travel expenses but will have access to the special ICON 2022 discounted room block rate of $249/night (plus taxes & fees) at the Gaylord Texan Resort, if they book before the Oct. 5, 2022 deadline and/or rooms sell out. If you plan to attend, we encourage you to reserve your room now.

How many presenters are allowed?

No more than three presenters total, including the moderator in a panel presentation.

What is an APR Learning Opportunity?

Presentations which help APR (Accredited in Public Relations) candidates in their review of topics relevant to the Examination process, may be designated as APR Learning Opportunities. To qualify, presentations must cover the knowledge, skills and abilities (KSAs) in the APR Exam. A detailed description of the subsets of KSAs, can be found here. The presenter or at least one co-presenter must have an APR. All APR Learning Opportunity selections are subject to approval.

When will I find out if my proposal has been accepted?

All proposals will go through a formal review, and PRSA will let you know if your ICON 2022 presentation has been accepted by late spring/early summer 2022.